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IntriCon Launches New, Technically Advanced Hearing Aid

APT™ Open ITC Now Available to OEM Customers

ARDEN HILLS, Minn.--(BUSINESS WIRE)-- IntriCon Corporation (NASDAQ: IIN), a designer, developer, manufacturer and distributor of body-worn devices, today announced that it has launched its all-new, patent-pending APT™ Open in-the-canal (ITC) hearing aid. Previewed at the European Hearing Aid Acousticians conference in October 2010, APT is a complete, technically advanced hearing aid.

"IntriCon has a track record of developing hearing aids that bring proprietary enhancements to the marketplace—the APT continues that tradition," said Mark S. Gorder, president and chief executive officer of IntriCon. "According to the Better Hearing Institute, an estimated 31.5 million people suffer from hearing difficulty. What's troubling is that many of these people are reluctant to seek help.

"Research has shown that there are considerable negative social, psychological, cognitive and health effects associated with untreated hearing loss. APT offers an effective means to address this condition—it's a technology-driven device that delivers the latest advances in hearing health."

APT is powered by IntriCon's Overtus™ DSP amplifier and features the company's Reliant CLEAR™ adaptive feedback canceller and the AcousTAP ™ acoustic push button. Reliant CLEAR is the latest in feedback cancellation, offering more added stable gain and faster reaction time. The AcousTAP Switch changes user programs when the ear is patted and not the hearing aid—this eliminates the physical push button, saving size and cost.

APT's elegant design is so small (smaller than a dime) that it does not occlude a person's ear canal and the product's replaceable wax guard system enhances the device's robust mechanical design. Additionally, its patent-pending retention features allow the unit to be easily converted to either a left- or right-ear device. These unique features create stable, effective amplification, occlusion-free comfort and easy integration into existing fitting systems.

APT is now available to OEM customers worldwide. For additional product information on the device, including product overview and data sheets, visit: http://www.intricon.com/products/hearing-health/systems/apt/.

About IntriCon Corporation

Headquartered in Arden Hills, Minn., IntriCon Corporation designs, develops and manufactures miniature and micro-miniature body-worn devices. The company is focused on three key markets: medical, hearing health, and professional audio communications. IntriCon has facilities in the United States, Asia and Europe. The company's common stock trades under the symbol "IIN" on the NASDAQ Global Market. For more information about IntriCon, visit www.intricon.com.

IntriCon Corporation
At IntriCon:
Scott Longval, CFO
651-604-9526
slongval@intricon.com
or
At Padilla Speer Beardsley:
Matt Sullivan, 612-455-1700
msullivan@psbpr.com
or
Marian Briggs, 612-455-1700
mbriggs@psbpr.com

Source: IntriCon Corporation

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